Build Your Product With Empathy For The User (VIDEO)

This recorded talk comes courtesy The Founder Institute, where I am a mentor.

Many products fail to gain user adoption because they are built from the perspective of a technologist with unnecessary complexities. As I explain in the video below, it’s important to “make the main thing people do with your product as simple as possible” to attract users and give them a feeling of confidence.

In this talk from 2011’s San Francisco Founder Institute, I explain that you need to build products with empathy for the user to create something that resonates. I discuss minimalist design, how to make complex functionality discoverable, efficient product development, and user experience considerations.

Favorite Tweeted quotes about the video:

• “Don’t build a #product from the perspective of a technologist who knows whats possible” (@MikeNiyo)
• “Write a few paragraphs of what the #ux should be before writing any code”  (@roald)
• “Your job is to make an awesome user experience, not to please everybody” (@founding)
• …and more feedback on twitter!