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Build Your Product With Empathy For The User (VIDEO)

April 26, 2011

This recorded talk comes courtesy The Founder Institute, where I am a mentor.

Many products fail to gain user adoption because they are built from the perspective of a technologist with unnecessary complexities. As I explain in the video below, it’s important to “make the main thing people do with your product as simple as possible” to attract users and give them a feeling of confidence.

In this talk from 2011’s San Francisco Founder Institute, I explain that you need to build products with empathy for the user to create something that resonates. I discuss minimalist design, how to make complex functionality discoverable, efficient product development, and user experience considerations.

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